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| Citroen and TOTAL
have recently signed a new world-wide
partnership agreement which increases
cooperation in motorsports, training,
technology, sales, and indeed everything
in between. All lights are now green,
bringing new momentum for further joint
expansion. |
A
brief history
The partnership dates back to the late
60's, when it began as a simple technical-cooperation
agreement: Total developped an oil-specific
formulation allowing the "DS",
back then the spearhead of France's automobile
industry, to eliminate the problems of
ignition and fouling.It has since expanded
to include four fields: technology, sales
& marketing, motor-racing and training. |
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